VIEWFIND

editorial

Project

Brand identity and responsive web design for an editorial platform for photojournalism.

2014-2015: The two main features of the MVP focused on the submission of stories and the display of stories.

2016-2017: The “New Generation” design of ViewFind focused on improvements and expansion to both the design and functionalities of the MVP following three guiding principles – 1) elevate the aesthetic of the MVP with a bolder and more modern interface; 2) put the user in control; and 3) offer every reader a personalized and curated experience.

For both product cycles, I led the strategy and design direction: my goal was to establish clear hierarchy in the visual elements for an easy consumption experience on all digital devices, as well as ensuring styles were carried over for brand consistency and reinforcement.

Role
  • Design, UI/UX, Branding, Marketing, User Testing, QA
Tools
  • IA & User Flow
  • Wireframing (Balsamiq)
  • Prototyping (InVision)
  • Web design (Sketch & Photoshop)
  • Style markup (Sketch)

mvp platform
2014-2015

vfd-mvp

updated branding
2016

vfd-branding
vfd-brandingcollateral

“newgen” platform
2016-2017

vfd-newgen_sitearchitecture
vfd-newgen_frontpage

“newgen” platform currently in development

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