I’m Jen —
a Visual Designer & Creative living in Oakland.


Hello, my name is 
Jen Siming. For the past 3 years, 
I’ve worked at the San Francisco startup ViewFind as 
Lead Designer and Product Manager employing user-centered methodologies. Before that, I 
cofounded the design studio J2 in New York City, helping small businesses and startups to 
tell their brand stories. And way back when, I cut my teeth at agencies like Jack Morton and @Radical.Media working with clients like Mastercard, Chipotle and MTV.

In my spare time, I enjoy yoga, painting, cooking and gardening. And perhaps cats. (But I promise I’m not a crazy 
cat lady….shhhh.)

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Concept & Strategy

Information Architecture

Design Direction

Product Design

Responsive Web Design

Branding & Identity Design

Marketing Design

Print Design


She is extremely bright and enterprising — I’ve seen her step up to fulfill roles well outside her comfort zone and gracefully master new software and workflows, making it all look easy. She has the rare ability to see both the big picture and the most granular details needed to execute.


I am currently freelancing and up for new projects, where I can collaborate with awesome people to get their ideas rolling.

My idea of great design combines a user centered approach with a strong and appealing visual language. With the experience I gained as a Lead Designer and Product Manager in an extremely fast-paced startup, I am able to quickly adapt to new challenges and keep a lot plates spinning at the same time. I enjoy being involved in the whole process — from ideation to design, from testing to iterating.